I grew up an outcast, my family was placed into this in the beginning, determined by my great-grandfather's income; our family had been classified.
In my adolescence I learned that all of the inevitable angst that came to me was through my peers. Through overexposure of hatred and segregation that had been entrenched upon modern day society; I learned not to react, not to take it to heart the fact that I could not be considered successful no matter how hard I tried.
The thing was about the whole classification thing is that the mindset of absolute ignorance only took place in the most powerful people; when a person was classified 'cool' they took the title to the extreme. 'What's your rank? Huh? Huh?' They would come hurriedly up to people and ask. If you told them anything lower than them they'd push you or give you a hard slap on the back and say 'Hah, so what happened? Goddamn I can't stand lazy pieces of shit like you.' or something equally as derogatory.
It became a war. Silent, cold, but it was a war to us. Because we could not obtain the title, we didn't lose our fuckin minds, and we got our shit together, learned to learn even though the 'greats' had always assumed that there was no possible way.
Schools were something else, no teachers, just random daycare attendants that would chance shifts every half an hour. At first these people were just picked out of a hat by the Council of Elders. So basically we were lucky to get, at best, an 'alright' teacher. Most of the time it would be a 'loser' janitor or something, sacrificing a lunch break to make sure a bunch of kids stayed quiet and stared at the walls of the classroom. Along those walls there were strips of electronic tickertape with messages constantly streaming across. 'Clean up good' 'You will all be garbage men' 'Pick up a can, put it in the bag' continuously scrolled across the students eyes. We learned we were the shit on society's shoes, no matter what we did we were nothing, and supposedly nothing could ever change that.
Luckily, there were loopholes, many unpredictable factors that couldn't have been foreseen back when this shit was enacted.
When this all happened, no one even bothered to inform the lower classes, parts of society deemed 'under-the-radar'. The 'greats' spread the message subtly for a few years until most of the coolest had been established, and then, when everyone in the higher classes was informed, society changed.
Currency subtly changed, a small marking on the face verified who was who, only those that had contact with the greats had the marked money to distribute.
People started to realize something was different by the reactions upon purchasing items. For example, my great grandmother first realized she was an 'outcast' when she purchased a dress for fifty bucks. After she had handed the clerk the cash he told her that the price was now triple the tag. She questioned about the sudden incline and his answer was 'well, you're just gonna have to pay more if you want to look decent' She freaked out and got dragged out of the store by security, but after a while everyone just sort of took their place in a very confused manner.
Eventually this confusion in everyone led to brief inquisition and then very rapidly turned into rage.
Oddly enough the tactics that the 'coolest' used to derail attempts to protest actually did persuade people into believing that everything was how it should be.
When all of the outcasts and losers collected for a rally, 'We're not losers!' was the campaign name and the message. The retort was 'well, if you weren't losers, you wouldn't be having this rally.' which unfortunately put everyone in their place.